This TED speech from 2005 makes many great points. Since it's from 2005 I think some of the ideas are a bit dated.Too many choices does cause paralysis. Especially in sales. However- we can't get away with not offering a broad spectrum today. Even within the most narrow niche there is a wider variety of individual needs then ever before. Take his buying jeans example. I have experienced the same dilemma many times. I want a lot of choices. i want to look good. I want someone to listen to what I think looks good on me. And what I want is to walk into a store where there's an expert clerk who can size me up, evaluate my body shape and narrow my choices to a few. I would pay for that service. And there are MANY people who are in a position to do so. Affluent clients pay for experts to cut through the clutter all the time. College consultants, personal stylists, etc. There are hundreds of such services. I think the ability to serve by cutting through the clutter is one of the keys to success in 2013. Having a willingness to serve in a variety of ways and advise your clients as to what is best for them. This also reminds me of something I heard a while back about the times in which we live- "Everything is amazing and no one is happy". We can make people happy by serving them in this way. And globally speaking I hope the message of gratitude is on the rise.
An interesting article on the happiness of spending. Research supports why I think it's valuable to get paid upfront. It separates the pain from the joy. If your clients have paid in advance they can enjoy the session more fully. If their portrait is paid in full when order is placed they can enjoy the final product more without the sting of a balance due. You are doing them a favor by getting paid in advance. It's service. Not sales.
I don't know if I'm more in love with the message or his delivery! Fantastic presentation. But seriously, the message is incredible. Another example of needing to look at things upside or backwards than the way we tend to think. You are at an advantage when you train your brain to be happy. It reminds me of one of my favorite poems- "Often people attempt to live their lives backwards; they try to have more things or more money, in order to do more of what they want so they will be happier. The way it actually works is the reverse. You must first be who you really are, then do what you need to do, in order to have what you want".- Margaret Young 1941